SMO Crash Course
This two day SMO crash course was an introduction to basic concepts of SMO and was indeed a thought provocation in the subject.
With changing times, marketing or popularising any brand, product or company over the web is one great option to improve the audience and enhance the performance. Earlier the marketing strategy was restricted to mouth publicity, print media and later digital media like television. Later, with the increased intervening of social networking sites, the world came closer. An incident, personal or social, reached millions in a fraction of a second. Digital image building became a must-have and this lead to everyone, even a common man to have a social media profile. Brand development thus became easy over the social media because a large exposure within few clicks was possible.
Thus, the social media optimisation is now one of the most flourishing techniques to publicise the brand, organisation or company online. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
What is the most important fact about SMO? It is the fact that all the search engines use the recommendation of users of various social media sites like facebook, twitter, LinkedIn and Google+ to increase the rankings of various search result pages.
Keeping this innovative idea in mind, a SMO crash course i.e. on social media optimisation was organised by me at Vijayawada. Over 30 students took the privilege to enlighten themselves with the subject. This SMO crash course included introduction to details of SMO origin, its connection with online reputation management. SMO crash course also helped to understand the correlation between brand marketing and the effect of tools like social gaming and social bookmarking.
This two day course was an introduction to basic concepts of SMO and was indeed a thought provocation in the subject.